目录
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前言 1
Preface
第一部分：群星灿烂 中国购物中心的精英
Part One: Glittering Stars, the Noted Shopping Centers of China
apm购物中心 8
——全新概念的商场
apm
A Mall with Brand New Concept
上海新天地 10
——一扇张望上海昨天、今天和明天的窗口
Shanghai Xintiandi
A Window to Shanghai
上海新世界城 12
——新体验 从新世界开始
Shanghai New World City
The Beginning of the New Experience
久百城市广场 14
——时尚新地标 购物新概念
Shanghai Join Buy City Plaza
The Latest Landmark of Fashion with the New Shopping Concept
天河城 16
——成功经营的现代型综合购物中心
Teemall
A Successful Integrated Modern Shopping Center
太古广场 18
——购物广场典范
Pacific Place
A Model of Shopping Center
正大广场 20
——满足不同消费水平的世界级购物中心
Super Brand Mall
A World Class Shopping Mall Catering to Various Consumption Levels
正佳广场 22
——独具魅力的体验式购物乐园
Grandview Plaza, Guangzhou
A Fascinated Experiential Shopping Paradise
世纪城铜锣湾广场 24
——打造一个生态型果岭式MALL
Century City & Cmall Square
Build a Golf-Green Mall of the Globe
东方新天地 26
——打造京城时尚消费新理念
The Malls at Oriental Plaza
A World Class Shopping Haven in Beijing City Centre
台北101购物中心 28
——功能、品质与视野并重的国际级购物中心
TAIPEI 101 MALL
A World Class Shopping Center Featured with Function, Quality and Vision
台北京华城Living Mall 30
——京华万象•有“球”必IN
Core Pacific City Living Mall
A Spectacular Global Complex Meeting all You Needs
台茂南崁家庭娱乐购物中心 32
——吃喝玩乐、休闲购物的消费城堡
TaiMall Shopping Mall
A Castle of Shopping and Entertainment
西安骡马市商业步行街 34
——追求卓越 再造辉煌
Luomashi Business Walking Street
Purchasing the Excellence and Rebuilding the Brilliance
百联西郊购物中心 36
——理念创意超前 设计别具一格
Brilliance West Shopping Mall
Advanced Concept and Unique Design
百联南方商城 38
——上海社区型购物中心的先锋
Brilliance South Shopping Mall
The Pioneer of the Community Shopping Centers in Shanghai
扬州京华城全生活广场 40
——提供全方位、全天候、全年龄、全生活的服务
Core Pacific Living City Living Mall, Yangzhou
Providing the Around-the-clock Services from All Aspects to All Ages
华侨城铜锣湾广场 42
——中国首家国际标准景观式Shopping Mall
OCT-Cmall
The 1st Sight-View Shopping Mall with International Standard in China
华润中心•万象城 44
——一座真正意义上的“一站式”消费中心
The MIXc at City Crossing
A Real One-Stop Consuming Center
华锐铜锣湾广场 46
——东北第一Mall
Huarui CMALL
The No. 1 Mall in Northeast China
来福士广场 48
——繁华、温馨而富有情趣
Raffles City Shanghai
Flourishing, Warm and Entertaining
和平商业广场 50
——东北最大的广域型美式购物中心
PEACE PLAZA
The Largest Wide-Area American Shopping Center in Northeast China
金源新燕莎Mall 52
——中国规模最大的Shopping Mall
New Yansha Mall
The Largest Shopping Mall in China
重庆大都会广场 54
——时尚之都
Metropolitan Plaza
The City of Fashion
美罗城 56
——集文化娱乐、时尚购物、休闲美食于一体
METRO CITY
Fashionable Shopping with Food and Entertainment
恒隆广场 58
——以世界顶级品牌营造的Shopping Mall
Plaza 66
Constructed with World Top Brands
海门商业步行街 60
——中小城市商业步行街区＋购物中心的模式
Haimen Shopping Center
Business Pedestrian Precinct + Shopping Center in Medium-Small City
朗豪坊 62
——经典重建的香港半空之城
LANGHAM PLACE
The Hong Kong’s Classical Reconstructed City in the Air
梦时代购物中心 64
——汇集文化、艺术、休闲、育乐、消费多元都会功能
Dream Mall Shopping Center
Mixed Function of Culture, Art, Leisure, Entertainment and Consuming
港汇广场 66
——创新购物理念 舒畅休闲氛围
Grand Gateway
Innovative Shopping Concept with Easy Environment
以上按购物中心名称第一字笔划排序
第二部分：风云际会 购物中心在中国的兴起
Part Two: Giants’ Congregation, the Emergence of the Shopping Centers throughout China
统筹规划 引导购物中心与城市经济建设协调发展
Layout as a Whole, Directing the Development between the Shopping Center and the Economic Construction of the City in Phase 蒋以任 68
中国购物中心现状及其发展趋势
The Status Quo and the Development Trend of China’s Shopping Centers 黄国雄 70
购物中心在中国发展的瓶颈和对策
The Bottleneck and the Countermeasure of Shopping Centers Developing in China 黄真诚 72
“中国模式”购物中心开发的三大趋势
The Three Trends of the Shopping Center Development under the ‘Chinese Mode’ 关维雅 75
上海购物中心发展的条件、特点与趋势
The Condition, the Characteristics and the Trend of the Shopping Centers Development in Shanghai 朱成钢 78
市郊购物中心能否成为新的发展方向？
Will Suburban Shopping Center be a New Development Trend? 晁钢令 80
第三部分：滚滚潮流 国际购物中心的发展趋势
Part Three: What’s New? The Development Trend of the International Shopping Centers
全球购物中心行业的发展趋势
Trends in the Global Shopping Center Industry[美] Michael P. Kercheval
82
美国购物中心发展的量化分析
The Quantitative Analysis of Shopping Center Development in USA 孙元欣 89
从美国昆士购物中心看到、想到的
The Inspiration from Queens Center, USA 俞稚玉 93
新亚洲 新视野
New Asia, New Vision [英] Geoff Morrison 95
“非茂型”购物中心在亚洲
Non-Mall Shopping Centers in Asia [泰] Nopporn Witoonchart 100
零售休闲的回归
Back to Basics for Retail Entertainment [美] Ronald E. Lavoie 103
Mall问世半世纪 风雨历程待评说
What’s Your Comment on the Fifty-Year-Old Mall? [美] 陈德华 107
第四部分：动力所在 购物中心对促进城市发展、提升生活质量的作用
Part Four: Facilitating Function, the Role of the Shopping Center in Accelerating the Urban Development while Improving the Living Quality
中国城市消费者的购买行为特征分析
——对购物中心经营的启示
The Analysis on the Characteristics of the Shopping Behavior of the Urban Consumers of China
——the Reference for the Shopping Center Operation 陈信康 110
追求有效的规模经济
Seeking for the Economy of Scale [美] Scott Harris 114
非传统格式：
生活方式中心的兴起
Non-traditional Formats: Lifestyle Centers [新加坡] Raymond Lee Chen 116
大阪市中心的绿洲
——难波PARKS
Nanba PARKS, the Oasis of Central Osaka 叶 翀 120
泰国曼谷的JJ周末市场
——一个成功的露天零售中心
JJ Weekend Market, Bangkok, Thailand, a Successful Open-air Retail Center [加拿大] Bjorn Turmann 124
上海消费者想要什么？
——购物中心业态功能与消费者偏好的调查分析
What do the Consumers Want?
——Surveys on the Format Function of Shopping Malls and the Consumers’ Preference
厉惠惠、吴纪元 126
第五部分：成功之道 购物中心的策划开发与经营管理
Part Five: Success Key, the Design, Development, Operation and Management of the Shopping Center
零售业开发分析与方法论
Retail Development Analysis & Methodology
[加拿大] Ian F. Thomas
132
购物中心的筹划与建设
The Design and Construction of the Shopping Center
137
现代世界购物中心的创新管理
Innovative Management of Shopping Centers in the Modern World
[土耳其]Avi Alkas 145
培育大型购物中心的核心竞争力
Cultivating the Core Competitive Ability of Large-scaled Shopping Centers
王裕强 147
协同理念与购物中心的开发和管理
Harmonization Idea vs. Development and Management of Shopping Malls
曾晓洋 150
中国购物中心的营运与管理
The Operation and Management of China’s Shopping Centers
钱建强 153
购物中心开发、经营方面的经验与创新
The Experience and the Innovation of Shopping Centers in Development and Management
[美] 林宠升 157
购物中心管理、行销、招商方面的创新
Innovations in Shopping Center Management, Marketing & Leasing
[英] Paul Husband 165
成功的蓝图
——了解购物中心设计和发展成功的基本要素
Blueprint for Success
——Understanding the Fundamentals of Successful Shopping Center Design and Development
[美] Roy Higgs 167
[美]Ahsin Rasheed
像电影般的购物中心
Making a Shopping Center just like Making a Movie
刘耀东 170
购物中心如何管理
How to Manage a Shopping Center
[美] AlanA. Alexander 172
中国购物中心需要导入标准作业流程
The Shopping Centers in China should Introduce the Standard Flow
王懿君 174
我们的亚洲经验
——为购物中心开发融资
Our Asian Experience
——Financing Shopping Centre Development through Our Integrated Retail Business Platform
[新加坡] Pua Seck Guan
176
一个合作开发的成功范例
A Successful Working Example of Partnering in the Development Industry
[英] Simon Blore 180
业主代表在国际性购物中心项目开发中发挥的作用
The Role of the Owner’s Representative in the Project of Developing the International Shopping Centers
[美] David H. Lang 183
洞悉市场对购物中心开发的重要性
The Importance of Market Research for Shopping Centers Development
[马来西亚] Elkie Yip 184
高档商场成功的招商策略
The Successful Leasing Strategy of a Top Grade Mall
林增荣 186
购物中心的租户调整策略
The Lessee Adjusting Strategy of Shopping Mall
禹 来 188
第六部分：红花绿叶 购物中心的相关产业与支撑体系
Part Six: Indispensable Parts, the Relative Industry and the Supporting System of the Shopping Center
大型MALL在中国
——一位天才设计师的经历
Great Mall in China
——the Experience of an Innovative Designer
[美]ED LEIBOWITZ 191
中国奢侈品消费透视
The Luxury Brand Perspective on Chinese Consumers
[印度] Radha Chadha 194
打造零售品牌 立足中国
Build the Retail Brand in China
[美] Akka Ma 196
购物中心内的娱乐元素：项目开发、设计和管理因素
Entertainment in Shopping Centers: Development, Design and Management Considerations
[菲律宾] Rowena M. Nazareth
199
购物中心发展问题与管理研究
Shopping Mall Development and Management
邱浩 202
重视利用全方位的购物中心营运管理解决方案
Take Advantage of the Solution on the Overall Operation of the Shopping Center
龙凤祉 208 |
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